Specialist - Marketing Operations (North America)

Key Responsibilities: • Manage lead operations, including lead routing, assignment updates, and enrichment processes to ensure timely and accurate lead distribution. • Handle ticket management by addressing and resolving requests related to lead assignment, campaign execution, and system updates. • Assist in basic reporting and data analysis, helping teams track lead flow, funnel performance, and SLA adherence. • Ensure data integrity and hygiene in Salesforce and Marketo by conducting regular audits and updates. • Work closely with Sales and Marketing stakeholders to refine lead qualification criteria, segmentation, and campaign execution. • Support the implementation of automation workflows to enhance marketing and sales alignment. • Troubleshoot lead-related issues in Salesforce and Marketo, coordinating with IT and RevOps teams for resolution.